Autocare
by name and nature
When working with us on marketing, brand communications, and signage, please use our latest brand artwork and guidelines, below…
Fonts
Our logo is created with Poppins ExtraBold and SemiBold, with custom modified first letter “A”.
The website font family is also Poppins, with Arial as a fallback. Other designed media should follow this.
Icons
Logos
Light backgrounds
Dark backgrounds
Colours
Light colour scheme
Accent
#0070CC
Accent – alt
#0086FF
Strongest text
#000000
Strong text
#192B34
Medium text
#43596B
Subtle text
#546F7F
Subtle background
#DAEEFD
Light background
#EDF7FF
White or offwhite
#FFFFFF
Dark colour scheme
Accent
#BCD6F2
Accent – alt
#86C0F2
Strongest text
#F9F9F9
Strong text
#DAE6F4
Medium text
#C9D3E2
Subtle text
#6F8392
Subtle background
#576773
Dark background
#2D3748
Black or offblack
#1A202C
Formatting
Titles
H1, Bold, 48px
Heading 2
H2, Bold, 42px
Heading 3
H3, Bold, 38px
Heading 4
H4, Bold, 34px
Heading 5
H5, Bold, 30px
Heading 6
H6, Bold, 26px
Paragraph text, Normal weight, 22px
Quotes, Normal weight, 22px
Citations, Normal weight, 13px